What Is Editorial Photography? A Guide to Storytelling Through Photos

When it comes to photography, some images simply capture a moment—while others tell a story. Editorial photography falls into the latter category.

It’s a style that focuses on real emotions, natural interactions, and meaningful environments, creating images that feel authentic and timeless.

Whether you’re celebrating a milestone, capturing family life, or documenting a special season, editorial photos do more than freeze a moment—they preserve its feeling.

In this guide, we’ll explore what editorial photography is, what it looks like, and why so many people are choosing this approach for their most important memories.

Key Takeaways:

• A simple explanation of editorial photography

• Editorial photography vs. traditional photography

• Reasons more people are leaning towards an editorial style

• What they tend to look like

• How they are used

• How to book the right editorial photographer

What is Editorial Photography?

Editorial photos are images created to tell a story, capture real moments, and reflect genuine emotion, rather than to look perfectly posed or staged. We want those genuine smiles and emotions throughout the photoshoot. The final product shouldn’t look perfect!

Editorial photos focus on:

• Real moments

• Natural interaction

• Genuine emotion

That’s why these images feel more like a story than a photoshoot. They show people interacting, moving, laughing, and existing in real environments. The focus isn’t on stiff poses or forced smiles, but on connection, atmosphere, and storytelling.

If you’ve ever looked at a photo and felt like you could step back into that moment, chances are it was editorial in style.

Editorial Photography vs. Traditional Portrait Photography

Now that you know what editorial photos are, let’s talk about the difference between that and traditional portrait photography.

Traditional photos focus on perfection and poses rather than natural movement. That style of photography wants you sitting a specific way, with your arms and feet at certain angles, a plastered smile on your face.

Sometimes, that’s exactly what people want, and that’s okay!

But if you want photos that are more natural and relaxed, editorial photography is the better choice.

6 Reasons People Choose Editorial Photography

Wondering if editorial photos are for you? Here are some common reasons why people choose editorial photography over traditional photos.

1. They want photos that feel real: People choose this style because the images feel natural, emotional, and true to who they are.

2. They don’t want to feel awkward in front of the camera: You’re encouraged to move, interact, and be present, which helps even camera-shy clients feel comfortable and relaxed.

3. They want timeless images, not trendy ones: Editorial photos age beautifully because they focus on emotion and connection instead of trends.

4. They want photos that capture connection: Couples, families, and individuals often choose editorial photography because it highlights relationships and interaction, not just how everyone looks.

5. They care about the experience, not just the images: An editorial session feels more like spending time together than a traditional photoshoot.

6. They want photos that feel personal: From meaningful locations to natural moments, editorial photography tells your story, making the images deeply personal and unique.

Does this sound like something you would prefer in your next photoshoot? Let’s chat!

What Editorial Photos Look Like

Editorial photos are those candid moments that capture in-between expressions, natural smiles, and authentic behaviors. They’re usually captured in meaningful locations, such as your home, an outdoor space, or other everyday settings. We want these pictures to capture a chapter of your life, not be a formal photoshoot.

Often, I will guide people through a movement to capture these photos. For example, I might tell you and your partner to splash and play at the edge of the ocean. Or I could tell a family to start a snowball fight at the park.

This type of guidance helps everything feel effortless rather than forced. You’re also creating memories as you get your photos taken!

Where Editorial Photos Are Commonly Used

You can use editorial photos anywhere! I believe more candid and natural photos are becoming the norm and what people want to see online. We don't want to be bombarded with perfect photos. We want to see the messy in-between—that’s how we all feel more connected to one another.

Here are some places you can use your new photos:

• Framed prints in the home

• Photo books and albums

• Personal websites or blogs

• Sharing milestones with friends and family

• Holiday cards

Honestly, you can use them however you want!

What It’s Like to Book an Editorial Photographer

Booking an editorial photographer is less about showing up and posing—and more about having an experience that feels natural, relaxed, and personal.

That means it’s important to choose an editorial photographer who makes you feel comfortable! Interview photographers and ask about their process. See if you get along with them personally and if they make you feel at ease right off the bat. Those are good signs that you will have a good experience working with them!

Is Editorial Photography Right for You?

Let’s sum it all up. Editorial photography is perfect for you if you:

• Love candid, natural images.

• Want photos that feel emotional and timeless.

• Care more about storytelling than trends.

On the other hand, it may not be the best fit if you:

• Want highly posed studio portraits.

• Prefer perfectly styled, polished imagery.

There is no wrong answer! This is all about setting expectations before you research and book a photographer.

Telling Your Story Through Photography

Editorial photography as an experience, not just images, and that’s what makes it so special. You’re creating memories as someone is snapping pictures, so even the people who hate getting their photo taken will have a positive experience.

It’s all about choosing a photographer who sees your story and wants it to come alive through photos. I would love to see if we’re a good fit. Browse my editorial photography packages, then book a consultation call. I’m looking forward to meeting you!

FAQs About Editorial Photos

What is the difference between editorial and non-editorial photography?

Editorial photography focuses on natural movement and capturing those candid moments. Non-editorial photography typically relies on poses to get that perfect picture.

Do I need to know how to pose?

Not at all. Editorial photography doesn’t require modeling experience. Your photographer will gently guide movement and interaction so nothing feels awkward or forced.

What types of sessions work best for editorial photography?

Editorial photography is perfect for:

• Couples and engagements

• Families and lifestyle sessions

• Anniversaries and milestones

• Personal storytelling or “season of life” sessions

Where do editorial photo sessions take place?

Sessions typically happen in real, meaningful locations—your home, a favorite outdoor space, or a place that reflects your story. This helps the images feel personal and authentic.

What should I wear for an editorial photo session?

Simple, comfortable clothing that feels like you. Neutral tones, soft textures, and outfits that allow you to move beautifully in photographs support the storytelling feel of editorial images.

Will my photos still look polished and professional?

Yes. While the moments are natural, your images will still be professionally edited and thoughtfully composed. The goal is polished without looking overly staged.

Are editorial photos good for printing and albums?

Absolutely. Editorial photos are especially meaningful when printed because they tell a complete story. Many people love them for albums, framed prints, and keepsakes.

How long does an editorial photo session last?

Most sessions allow plenty of time for things to unfold naturally. This relaxed pace helps you feel comfortable and allows genuine moments to emerge.