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Experiential Stays: A Look at the 2024 Summer Travel Trends

Experiential Stays: The 2024 Summer Travel Trends 

As summer approaches, travelers are increasingly seeking stays that are destinations in themselves. The trend towards experiential stays is increasing, with searches for the Play Category on Airbnb more than doubling for this summer.

This means that guests are looking for properties offering unique experiences and amenities beyond the ordinary.

As an Airbnb host, this information is good to know so that you can make sure your property provides the accommodations that people are looking for as much as possible! In this blog post, you’ll learn what guests are ultimately looking for in a vacation rental and can take action to make your property one that stands out this summer.

What Guests Are Looking For In Summer Vacation Rentals

🛝Guests Seek Play-Based Stays and Experiences

With searches for the Play category more than doubling this summer, it’s clear that guests are looking for stays that offer unique experiences. The Play Category features listings with fun-filled amenities like basketball courts, game rooms, trampolines, pools, and water slides.

🌇Connecting with Local Culture

More than half of guests report that staying at an Airbnb offers a closer connection to local culture compared to hotels or resorts. Many Airbnb listings are situated in authentic neighborhoods, providing a unique glimpse into local tastes and passions.

🏖️Families Seek Outdoor Space and Beachside Stays

This summer, families are prioritizing outdoor space, with a 30% increase in searches for amenities like pools and BBQs. Airbnb is favored for its ability to accommodate entire families in one place, with amenities such as chef’s kitchens, workspaces, and backyards being important factors in booking decisions.

Top categories for family bookings this summer include:

1. Beach : Families are looking for beach vacation spots just a few miles from the sandy shores. 

Pro-tip for hosts: Highlight your Airbnb’s prime location near the beach and showcase the family-friendly amenities you offer, such as beach chairs, umbrellas, toys, and a cooler.

Share how your space is perfect for a relaxing seaside getaway, making it easy for guests to envision their ideal vacation. 

Here’s how you can craft a captivating social media caption to draw in potential guests:

Looking for the perfect beach getaway? 🌊 Our cozy Airbnb is just a short stroll from the sandy shores! 🏖️ We provide all the essentials for a fun-filled family day at the beach: beach chairs, umbrellas, toys, and even a cooler for your snacks and drinks. Book your stay with us and experience the ultimate seaside escape! #BeachVacation #FamilyGetaway #AirbnbHost #TravelWithKids

2. Amazing Pools: Families are increasingly seeking Airbnb vacation rentals that come with their own pools for several reasons:

  • Privacy and Convenience: Having a private pool means families can enjoy their time without the crowds and noise often found at public pools. This allows for a more relaxing and personalized experience.

  • Safety and Supervision: Parents can easily supervise their children in a private pool, ensuring their safety while they play. It also eliminates concerns about public health and safety standards.

  • Flexibility and Comfort: A private pool provides the flexibility to swim anytime, whether it's an early-morning dip or a late-night splash. Families can enjoy the pool at their own pace without adhering to public pool hours.

  • Enhanced Experience: A pool can enhance the overall vacation experience, providing endless entertainment for kids and a relaxing retreat for adults. It’s a great way to keep everyone entertained and happy without leaving the property.

Pro Tip for Hosts: Highlighting Your Pool Amenities

Maximize the appeal of your pool amenities to families with these tips:

  • Stunning Photos: Capture high-quality, well-lit photos of the pool area, showcasing its best features.

  • Safety First: Highlight safety features such as fences, alarms, and non-slip surfaces.

  • Fun Accessories: Provide pool toys, floats, and games for guests of all ages to enjoy.

  • Comfort and Convenience: Include comfortable lounge chairs, umbrellas, and poolside tables for ultimate relaxation.

  • Cleanliness: Emphasize your commitment to maintaining a clean and well-kept pool.

  • Lighting: Ensure your pool area is well-lit for evening swims and relaxation.

  • Detailed Descriptions: Describe the pool’s size, depth, and other features like heating or waterfalls.

Here is a fun caption for your socials that can entice potential guest to book a stay, knowing they won't need a vacation from their vacation! 

🏝️ Relax by the pool and fire up the grill for a perfect family day! Our charming Airbnb features a private pool and a fully equipped grill area, making it the ideal spot for your next family getaway. Enjoy sunny days splashing in the pool and delicious BBQ dinners right at home. Book your stay with us and create unforgettable family memories! 🌞🏊‍♂️🍔 #PoolsideRelaxation #FamilyGetaway #AirbnbHost #BBQFun

Is a beachfront or poolside vacation calling your name? If so, we have you covered! Dive into our "Exploring Southwest Florida: A Family Adventure Guide with Top Restaurant Picks" for all the best spots and tasty eats!

3. Lake A lake house offers a peaceful and serene environment, perfect for families looking to escape the hustle and bustle of daily life. The calming water views and natural surroundings provide a perfect backdrop for relaxation and bonding.

Pro Tips for Airbnb Hosts with Lakefront Properties: What to Include in Your Listings

  1. Highlight Lake Access:

  • Private Dock: Mention if you have a private dock and its features (e.g., space for boats, fishing spots).

  • Swimming Areas: Describe designated swimming areas and their safety features.

  1. Water Activities:

  • Equipment Provided: List any equipment you provide, such as kayaks, canoes, paddleboards, or fishing gear.

  • Activity Suggestions: Suggest popular water activities in the area, like boating, fishing, or paddleboarding.

  1. Stunning Views: Use high-quality photos to showcase the lake views, both from inside the property and around the lake. Potential guests also like to see activity photos that include pictures of available water activities and outdoor amenities. 

Caption for your social media:

🌊🏡 Looking for the perfect family getaway? Our lake house Airbnb offers endless outdoor activities for all ages! Enjoy swimming, fishing, kayaking, paddleboarding, and boating right from your doorstep. Our amenities include a private dock, cozy fire pit, BBQ grill, spacious deck, and a fully-equipped kitchen. Create unforgettable memories with your loved ones in a serene and fun-filled environment. Book your summer adventure today! 🚤🎣🏄‍♀️ #FamilyVacation #LakeHouse #OutdoorFun #AirbnbHost #SummerGetaway

As we look ahead to the 2024 travel season, it's clear that families are seeking more than just a destination—they're searching for experiences that offer adventure, comfort, and quality time together. From booking private pool homes and lake houses to exploring play-based stays and culturally rich neighborhoods, the focus is on creating memorable moments.

By understanding these trends and adapting to the desires of family travelers, Airbnb and rental hosts can significantly boost their bookings. Highlighting unique amenities, providing engaging and informative social media content, and showcasing the local charm of your property can draw in guests looking for that perfect family getaway.

Embrace these trends and make your property the ultimate family-friendly destination. Here's to a summer filled with adventure, relaxation, and unforgettable family vacations!

If you're looking to capitalize on summer travel trends and boost your bookings for the upcoming season, you're in luck! We offer a variety of packages designed to help you update your photos and social media content, ensuring your property stands out.

Let us help you attract more guests and keep your calendar full all summer long!



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